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The Worst Beauty Brands EVER For POC!

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Hello guys! Todays video I'll be talking about some of the WORST makeup and beauty brands for people of color. I am judging them based on lack of diversity and and scarce shade ranges. This video is not intended to maliciously harm the brands but to give feedback on how they can improve for the products they carry. Thumbs up this video if you enjoyed it and subscribe :) Almay (side note: I just realized their slogan is "The American Look", yikes...) http://bit.ly/2hyAwXE It Cosmetics (phenomenal brushes and brow products but complexion stuff needs WERK!) http://bit.ly/2gqrdgj Physicians Formula http://bit.ly/2hjRBG0 Laneige http://bit.ly/2hjPbax What I'm wearing! Coloured Raine Queen of Hearts Palette http://bit.ly/2hgKFsA Urban Decay Mightnight Coyboy glitter liner http://bit.ly/2hkz8sK Beauty Bakarie The Grape Life lip whip http://bit.ly/2gnlEdO Fashion Nova shaggy sweater http://bit.ly/2hjSJcM Hair: The Virgin Hair Fantasy http://bit.ly/2frIS6n D I S C O U N T C O D E S: http://www.Artistcouture.com discount code LABRONZE Jouer Discount! use code JACKIE15 for discount www.jouercosmetics.com/‎ Use code JACKIE for discount on all PUR Cosmetics purchases! http://www.purminerals.com/ 10% off all Nailhur.com purchases! (Where I get all my cute PRESS ON nails! YAS gworl, PRESS ONS!) ♡ use code jackiea for 10% off your total purchase! Use code JACKIE1 and save 15% off all Sacha makeup http://www.sachacosmetics.com/ Makeupgeek - my FAVE inexpensive eyeshadows and pigments http://bit.ly/182WcpL Sigma Makeup Brushes http://bit.ly/1FkFUYl use code JACKIESIGMA for 10% off MUSIC: I've Got A Feeling I'm Falling by Sostenuto. https://soundcloud.com/sostenutohiphop http://creativecommons.org/licenses/b... Music provided by Audio Library https://youtu.be/nPH-a8YTjd4 ______ Casey Calhoun - Classic http://bit.ly/2hhT7Ll ______ Joakim Karud - Canals http://bit.ly/2hhByIs ______ Joakim Karud - Wild Flower https://goo.gl/TAJUFT Wild Flower by Joakim Karud https://soundcloud.com/joakimkarud C O N N E C T W I T H M E: instagram: @jackieaina snapchat: jackieaina facebook: Jackie Aina twitter: @jackieaina B U S I N E S S: For business inquiries please contact [email protected] *Affiliate links are used Changing the standard of beauty, one tutorial at a time :) Phil 4:13
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Text Comments (13456)
Diamond Ann (2 days ago)
go back to these old videos and add the theme song. immediately.
SISTER SHOOK (11 days ago)
No into song:(......sister sad
renoloverxoxo (13 days ago)
I always see a false equivalence with "well black owned brands like Iman's don't cater to light skin so why should X brand?" Like there are light skinned POC who still have shade matches in POC targeted brands. I am neon white. I still find products in brands like Black Radiance that can fit my skintone. Get your shit together, brands. (Almay targets older women btw)
Jeremias (18 days ago)
2019 !?!?
venus rogerson (20 days ago)
i've seen you everywhere and i just started watching you but i love the fact that you just give no fucks and keep it real. we all know a bunch of beauty gurus and other youtubers just say what they have to for that coin 👀.
yubraj gurung (23 days ago)
Worst make up brand 😂😂...than you haven't tried Lakme...which is basically Sephora for India.....it has literally 5 shade in a country where people are brown and its 4 shade are light😂😂😂...can't relate
Joan Gem (25 days ago)
This GLAM is hawt
Delilah Lunar (29 days ago)
Anybody else love how she says "Csmetics". There is no "O" We don't know her. She's off with the ACTUAL rich shades, not anywhere visible.
louise (1 month ago)
Go Jackie!!!Go!!!
La Serpenta Canta (1 month ago)
is it true makeup for dark skin came up in the 90's?
Amber Redd (1 month ago)
people of colour deserve just as much makeup diversity as white people. Same thing goes for any minority person whether marginalized or just shoesize
April P (1 month ago)
Sometimes when I'm feeling bad, I watch this video and it makes me feel better for some reason Haha
Amara Hicks (1 month ago)
Laneige is a Korean brand
Nikki B (2 months ago)
I wish Almay had a shade the colour of ur wall haha I’m pasty as can be and I’ve NEVER found y perfect shade :(
Jo LC (2 months ago)
If they're not making skin shades for Khoudia, I don't support them. And I'm a light-skinned one saying this. The lack of inclusion needs to stop, it's bullshit...
vina (2 months ago)
There’s been an improvement but this video is still relevant unfortunately
Poeticdyme (2 months ago)
YES! Almay is 🚮🚮🚮 I am a light to medium olive tone Latina and I remember trying Almay way back in high school 20 years ago, it was the most orange makeup ever! they don't even make their so-called tan skin tones for people with naturally tan skin, it's that fake orange white girl tanning booth tan. And I noticed that about It cosmetics too. Thought I was tripping and maybe I wasn't finding them in the correct place in the store, because there's no possible way that that display could be right. Everyone rants and raves about their CC creams and blah blah blah, so I wanted to try them. But it was clear they had the same orange range that ignored the undertones of us REAL tan folk. This is my experience as a Latina, can't imagine being a brown skinned African American. So ridiculous!
Linda Amendt (2 months ago)
Great tutorial! Tell them, sister!
Jennifer E. (2 months ago)
JACKIE PLEASE TRY LANEIGE theyve added shades now, i saw kennie jd try them n now i wanna see you try em plz
Aliaha Waterford (2 months ago)
Can you pleassssssssseee post a video on how you did this makeup look??!??? Your skin looks AMazing and this eye look is my absolute favorite of yours
Rachael Daley (2 months ago)
2019 and they pandering to us.
Nic Andrews (2 months ago)
Jackie, just know I try the kick the hell out of myself for taking so long to find your channel 😧 You are so DOPE!
Depresso Potato :'3 (2 months ago)
worst brands for poc? *cough* most korean cosmetic brands *cough* I'm not even poc. I just have medium olive skin and their darkest shades still look too light for me
Kaylah Powell (2 months ago)
The hair!!! Love it 😍😍
Kate (2 months ago)
Why do brands think that making foundation for black women means that the foundation needs to be orange. I’ve never seen a black woman with orange skin
WhyDo IExist (2 months ago)
La neige means “the snow” in French so im not surprised on why they have like 1 shade for people of color. Its honestly sad that its 2019 and we’re still dealing with racism. 😒
Lisa Warren (2 months ago)
Drug store makeup works.... up close and personal... I don't do high ends
gacha _eilish (3 months ago)
A foundation range every brand should have: ⚪️⚪️🖐🏻🖐🏻🖐🏼🖐🏼🖐🏽🖐🏽🖐🖐🖐🏾🖐🏾🖐🏿🖐🏿⚫️⚫️⚫️
papercutzombie (3 months ago)
Purple looks amazing on you!
Dahlia Larson (3 months ago)
Throughout the entire video, I literally couldn’t stop staring at her beautiful makeup!
stardcst (3 months ago)
I hate when brands are like it's too hard to make this formula with more pigment like ffs learn how then?? Figure it tf out?? Everyone needs their shade. Instead of 50 shades of ghost (which I get) how about diversifying.
sham maria (3 months ago)
Jazzy Spazzy (3 months ago)
There should be a all dark skin tone foundation set, because there are sooo many basically all white!
Lindsey DiGiulio (3 months ago)
bahahahahha an It Cosemtics ad came on before this
Paige Jersen (3 months ago)
Girl I ain’t gon use any of these products now. Because if my POC sisters can’t use them... then why would I???
Ashley Hoss (3 months ago)
Ooh with the shoes lol. My husband wears a size 15 and we can’t find them ANYWHERE
Youriko san (3 months ago)
Can you imagine if you find it hard... In Montreal it's hell
Its Funnehcake (3 months ago)
When you find out who deep is let me know😂😂😂 tell em sis
Saerah Neddo (3 months ago)
I don’t consider myself dark whatsoever there are many Asians who are much darker than I am, and just people in general who are darker,,, and even some of these shades are too light for me. It’s a shame.
Yu-na Kim (3 months ago)
None of these brands will be getting business from me any time soon unless they expand these trash shade ranges
Lulu Charlene (3 months ago)
Girl when I saw that eye make up😭❤️
Mona-Lisa Brock (3 months ago)
Yo! You killed it in this video sis!
SemiOddBeing (3 months ago)
I wear a 3.5 shoe.....I'M FOURTEEN!!
Z,S,A Duquette-Hoffman (3 months ago)
Your skin in this video tho, how do you make your foundation look so perfect
Fiona1214 (3 months ago)
Her style is SOOO ON POINT!😍
Fiona1214 (3 months ago)
Compares the colour to her keyboard 👏👏 She’s what I aspire to be😍
J.r. Kees (3 months ago)
Holy shit your gorgeous
bella mae (3 months ago)
It makes me so sad like I know this is an old video but it’s such a prevalent issue and I know so many people who struggle with this to the point where they have actual breakdowns over not being able to find products for them and it’s unreal.
Faith Arceo (3 months ago)
Gurrl u so pretty
[email protected] Emmi (3 months ago)
Almay is trash. Love you sis.
Hey It’s Tay (3 months ago)
As a pale ass Latina, it’s easy to find my shade, but that don’t mean I’m not gonna call people out for lack of diversity and I’m not gonna use brands that lack a shade range.
malachiuwu (3 months ago)
*clicks even though I don’t use makeup*
myra marion (3 months ago)
Thank YOU Queen JACKIEEEEEEE Thank You so much for pointing this out...nd shout out to those that do recogonize our RICHNESS...💪😍😍😍😍
Christy Beers (3 months ago)
Watching this video at home had my husband asking some questions which led to an interesting conversation. And that made me want to pop up in the comments and say thank you, Jackie (and the many other awesome artist that are different races than me) for opening my eyes to the lack of inclusion and diversity in make up. As a white woman I didn't and still dont/can't experience this issue but I have started to try to be better about recognizing the brands that are guilty of it and not purchasing from them. So this is just a long winded comment to say, "Thank you! You're awesome!"
Hannah Reimer (3 months ago)
Who else is watching this in 2019 and is weirded out by how chill Jackie is 😂 also the missing intro song
Liv Simmons (3 months ago)
Love the scripture, continue to follow Christ! No matter what the world says!
Briana Kelley (3 months ago)
I like lil shade thrownin Jackie! Did I hear you drop a few products in the trash??!? 😆 I definitely WILL NOT be looking out for these brands when they finally catch up! Thanks boo!
Natasha Blakeney (3 months ago)
Patty Mayonnaise and Pepper Anne 😂🤣😂🤣😂.
Cookie Jar at 3AM (3 months ago)
Physicians Formula was like "oh okay dark people are illusions only light people exist"
Cookie Jar at 3AM (3 months ago)
I bought the lightest shade in the Almay Smart Shade. *IT WAS LITERALLY A LIGHT PURPLE AND WHEN I PUT IT ON MY MOM SCREAMED*
Emily Lerman (3 months ago)
this is SUCH a good look
Krista Fletcher (3 months ago)
6:48 oh my goodness, that is sooo bad, I was SHOOK when you opened that
loree tee (4 months ago)
Im convinced its haters who cannot relate giving this video a thumbs down. Get over the differential hate. You cannot make it to heaven with such hate in your heart.
Tara Walker (4 months ago)
Love Lancome!
[Lauren] (4 months ago)
*preach sis, preach*
Kellz Chiba (4 months ago)
I am white as snow. Yet I agree so much with u, because it's hard as hell to find a shade that fits me. Litterally fallen in love with Jackie. The struggle is real.
pangea (4 months ago)
Yeah but isn't asian companies making shades for asian people..
Haley Marlin (4 months ago)
I didnt have to ask. I saw POC and knew it stood for People Of Color.
Kennedy Richey (4 months ago)
My mouth literally dropped when I saw the physicians makeup😪
Star Moral (4 months ago)
My issue with the 'inclusion in make-up' debacle is the fact that if a company has a small shade range ('cause of the demographics of the US, for example) they don't own up to the fact that they have a small range BECAUSE they're focused on the demographics. *Ya can't claim everyone has a shade with White-Out as your darkest shade*
yvy0503 (4 months ago)
Jackie can you make a tutorial full makeup of the brand Black Opal? Or do you not recommend it? Thanks in advance!
Lara p (4 months ago)
The funniest is in Brazil is worst, almost we don't have black make up
Addy D (4 months ago)
"Pattie Mayonnaise and Pepper Anne." I'm dead.
Actually Waffles (4 months ago)
If your darkest shade could be used to cover up marks on a white wall please stop. Or I guess, please start improving...cause you need a lot of work.
MissNeekoe (4 months ago)
Keyboard color lol
Gillian Boms (4 months ago)
Dang it cosmetics powder is the shade of my face and I’m pale
Amira Maruf (4 months ago)
We need an updated video on this!! Such a good topic that should STAY relevant!!
Akyra3 Hi (4 months ago)
I’m white af and I can wear that almay shade smh
shamsi ruhe (4 months ago)
thank you.
Talima G (4 months ago)
Also wet and wild
Sarena Maynard (4 months ago)
It cosmetics powder their darkest shade is like my shade that was a pale or light medium shade!😮😡
ItsmeChristy XD (4 months ago)
I love physicians formula but even when I’m pale in the winter the darkest shade matches me which is kinda odd. They should make a wider shade range.
randomperson8571 (4 months ago)
I don't normally watch makeup videos but I came here for the tea
McK l (4 months ago)
yes! <3 I'm white.. white white... Sour cream white. And sometimes there's brands that don't make foundation light enough so I end up looking like I'm wearing a bad Trump tan even in a "porcelain" shade. So, I'm always hyper aware of the spectrum of color a brand offers. If nearly pure white or pure black is on the menu I'm always ultra impressed.
Gwen Owens (4 months ago)
My goodness you are a gorgeous woman!! ! Thank you for your honesty and being so open. I thought there was bias out there in the make-up world, but until you lay it out there like this, I just had no idea JUST how biased and racially motivated. Thank you for saying all of this so clearly and plainly. I truly hope that make-up companies are listening!
Kate Okun (4 months ago)
can we have an updated version of this?!?!
Ayisha H. (4 months ago)
Absolutely adored this look 💜💜💜
Sally Shoaf (4 months ago)
almay and physician's formula are hypoallergenic brands too
Mary Treaty (4 months ago)
I have the exact opposite problem I'm so white I add 3parts white face paint 1 part porcelain foundation and its still to dark
A Janine Pretty (4 months ago)
BEST YOU TUBE VIDEO ON THE NET....I love you and YESSSS boo boo, I'm subscribed...YOU ROCK😎
Sadee Regian (4 months ago)
Lol feeling the shoe comparison especially since I’m an 11 😓
PrettyGreenGoat (4 months ago)
Every time a company's darkest shade is called "medium" something it's like they're basically saying that they know they could be making darker shades but just choose not to.
Liza McClain (4 months ago)
Roast tarte sis
marenaleeplusthree (4 months ago)
If I could I’d make a makeup brand that only makes foundations, concealers and powders. There would be 50 light shades and 50 deep shades. Every undertone, finish etc. EVERY MOTHER F****N BODY WOULD HAVE A SHADE! NOBODY WOULD EVER BE LEFT OUT!
Georgia Stynes (4 months ago)
Omg I just looked up physicians formula in 2018 and they don't do anything above even light in most products and if they do they only go to medium STILL
Royce Yimbo (4 months ago)
At 6:55....is that a joke...like forreal forreal? That’s the MATCHING powder?
Cathrine Mamosadi (4 months ago)
I died at every how?😂
Beth Woodell (4 months ago)
I'm surprised you didn't call out Benefit. I'm white, but have noticed their foundations also don't go very dark at all. They've been getting better over the years, but not nearly deep enough to cover all women.
Erzu Freedom (4 months ago)
So my mind is currently being blown right now from finding all of these black owned cosmetic lines and other businesses. The brands like Black Opal and Black Radiance that I’ve been a fan of in the past are actually owned by caucasian men and women. More specifically, Caucasian men (mostly men) and women who actively go out of their way to make other MAINSTREAM and MORE AVAILABLE brands like IT Cosmetics and Physicians Formula to completely neglect Black skintones. My brain yo…
Jess Turk (4 months ago)
Well you right but people forget that albinos have trouble too. Like there aren’t shades dark enough, but there aren’t shades light enough either. Some of us are as white as paper, but brands like making all those in between shades if you get me. They’re mediums, but they don’t have the deepest or the lightest shades they should.

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