Hello guys! Todays video I'll be talking about some of the WORST makeup and beauty brands for people of color. I am judging them based on lack of diversity and and scarce shade ranges. This video is not intended to maliciously harm the brands but to give feedback on how they can improve for the products they carry. Thumbs up this video if you enjoyed it and subscribe :)
Almay (side note: I just realized their slogan is "The American Look", yikes...) http://bit.ly/2hyAwXE
It Cosmetics (phenomenal brushes and brow products but complexion stuff needs WERK!) http://bit.ly/2gqrdgj
Physicians Formula http://bit.ly/2hjRBG0
What I'm wearing!
Coloured Raine Queen of Hearts Palette http://bit.ly/2hgKFsA
Urban Decay Mightnight Coyboy glitter liner http://bit.ly/2hkz8sK
Beauty Bakarie The Grape Life lip whip http://bit.ly/2gnlEdO
Fashion Nova shaggy sweater http://bit.ly/2hjSJcM
Hair: The Virgin Hair Fantasy http://bit.ly/2frIS6n
D I S C O U N T C O D E S:
http://www.Artistcouture.com discount code LABRONZE
Jouer Discount! use code JACKIE15 for discount www.jouercosmetics.com/
Use code JACKIE for discount on all PUR Cosmetics purchases! http://www.purminerals.com/
10% off all Nailhur.com purchases! (Where I get all my cute PRESS ON nails! YAS gworl, PRESS ONS!) ♡ use code jackiea for 10% off your total purchase!
Use code JACKIE1 and save 15% off all Sacha makeup
Makeupgeek - my FAVE inexpensive eyeshadows and pigments
Sigma Makeup Brushes http://bit.ly/1FkFUYl use code JACKIESIGMA for 10% off
I've Got A Feeling I'm Falling by Sostenuto. https://soundcloud.com/sostenutohiphop
Music provided by Audio Library https://youtu.be/nPH-a8YTjd4
Casey Calhoun - Classic http://bit.ly/2hhT7Ll
Joakim Karud - Canals http://bit.ly/2hhByIs
Joakim Karud - Wild Flower https://goo.gl/TAJUFT
Wild Flower by Joakim Karud https://soundcloud.com/joakimkarud
C O N N E C T W I T H M E:
facebook: Jackie Aina
B U S I N E S S:
For business inquiries please contact [email protected]
*Affiliate links are used
Changing the standard of beauty, one tutorial at a time :)
I respect this video a lot. I’ve never liked this mob mentality against companies just because they don’t cater to specific shades. A better way is to create demand they can see and they will supply! Deliberately trying to sabotage them for vengeance is so petty and evil, and hurts the people who are able to benefit from their products. Anyway, love you girl. Keep slaying 💚
So sad that we're still not accepted smh NO shade however black women shouldn't have to struggle to find their color I spend so much money on makeup it's not even funny however I can only buy from certain brands let's get it together makeup industry
Back in the day it was somewhat difficult to find really fair shades in drugstores. I was so self conscious bc I was like Casper as a preteen and teen. I'm still porcelain-ivory. Makes it easier to find my shade though. It was very frustrating getting the lightest shade in a range and it still be way too dark. Love me some Maybelline cushion foundation, my go to these days. The lightest shade is my prefect match. Maybelline 102 fitme is too light which is impressive. I think brands should have something to offer everyone so more ppl can enjoy the product and not be left out.
i don't use make up, but even if I did i wouldn't struggle with finding the right colour for me. but I sometimes really wonder why there are 20 different variations of light colours and then there are like 2 dark shades?? how do you guys even survive? it's a shame
I’m a light skinned Hispanic woman. And I’m so oddly placed on the spectrum . I would love for darker ppl to have colors of foundation too. And I am sometimes like the 3rd shade and sometimes I’m like the 10th shade. Like light shouldn’t be a 10th shade. So it’s rough to see that most brands don’t go dark enough. My friend is from Sierra Leon and she’s very dark skinned, and she just doesn’t tend to wear make up bc she doesn’t have shades for how dark she is. So when she does wear makeup, she doesn’t even wear foundation. That’s taking away beauty privileges from so many beautiful women
Ok imma through some shade... about not having darker shades
I'm not the darkest girl out their, I'm more in the middle with a reddish undertone, but whenever I go to the drug store, the darkest shade I see is the shade one of my best friend's has, AND SHE A TAN WHITE GERMAN GIRL!! Seriously, if makeup brands don't step it up, they're going to lose soo much money to non-mainstream ones who actually include people's skin tones!! If you're not going to change the way you are doing it because it's the right thing to do, then do it cause you will lose so much money. Many makeup brands have already lost me, and as more people of color are born, they'll lose them too.
Shylah Why? Shouldn’t everyone, regardless of skin color, be able to enjoy a product?
Imagine walking into a makeup store, and being really excited to buy a certain foundation that you hear EVERYONE raving about, and then you go to find that they don’t have anything even close to your skin color. Wouldn’t you feel excluded, saddened, and angry?
Let's be real....these companies don't make the darker shades because the only result will be more empty boxes in the dressing rooms. Until this stops, don't count on these companies making many more of these shades.
If you plan on shipping a foundation product to a diverse country then you have to consider the fact, that (suprise!) everyone would like to use it. Come on. What's also strange is the fact that some companies have let's say 20 shades, but really they have 10 because half of the shades look identical to others. Sometimes they all have one understone. Who are you sending this to?
I know this is an older video, but I would love to see you do an updated version of this. Also, super relate to the shoe thing. I am size 11/12 depending on brand. Some shoe companies try and pass off a 10 as an 11, and it is super frustrating. Since so few places where i live carry an 11
So I just want to say, I'm not a POC obviously, but I can kind of relate to this. I am EXTREMELY pale and it is very difficult for me to find something that matches me. A lot of the time, if there is one that matches me, it is the lightest shade there is. I KNOW there are people paler than me, and like she said, it's not very difficult to make lighter shades. I literally have a concealer called "white", and that is one of the only highlight shades I've found. It's also difficult for me because I have a lot of freckles. So of course I can't understand completely, or close to that at all, but I can feel the struggle too.
Yeah white people are pissed too. Me and about eight people in my friendship group are pale asf and we got proper heated over the lack of some shade ranges. And I mean we were all on the same page and we were all pissed with what some brands are playing at. Just bc we got our shades doesn't mean we're fine with the brand's lack of inclusivity and diversity with their face products. Everyone deserves their shade as a fucking basic right. Not as a "bonus".
Ok tbh, I really hate when they say that POC are "trying" to be included. Like no boo, they're not trying to be included. They ALREADY should be included. They are not a damn afterthought, so if a brand released shades that don't really include POC then they fucking should throw the whole brand away. Because seriously, POC aren't an after thought to not be included and released "later". Like honey, Boo boo, sweetie what was you thinking?
lol deep for germans ;) I live in germany and I am to fair and have to use concealer as a foundation because they do not offer my shade. Especially in winter. For germans it looks so much shades what they offer in the states but I reallycan't understand what this companys think... There are so much black people in the states so its not nice to exclude darker people.
I'm white as hell and yes, like she said in the video, even white people are fed up with almay. I've NEVER heard anyone say their go to product is from almay (or even heard anyone say they use almay). Almay is just trash across the board tbfh
You Rock Jackie, I tried IT brand and the color was so off, I actually call them and told them so, they told me they've gotten lots of complaints on their darker colors and they are working on it....time will tell...BTW I wear a size 11 shoe and you're right about that to, the saving grace on that is European shoe brands do beautiful, beautiful size 41 and 42 but quite expensive
Boiii.... you should live in Taiwan, Korea, Japan or China!
I’m dead struggle finding my shades (I’m abit of light and medium), I’m so pissed with all brands here. Even maubelline only release white or light skin tones! Danggg!!!! I have to order Fenty Beauty from my husband every time he travel to overseas
when I go make up shopping with my friend (she has beautiful almost white skin) there is huge problem for her to find foudation or concealer in her shade . There is not too many brands with good shade range which typical teen can afford. It’s very sad when I pick the palest concealer in shop which is too pale for me and it’s still darker than her foudation
I know exactly what you are talking about too, I'm sooo pale, I have the same troubles. I too shouldn;t have to be limited in my choices, if I do find my shade, then it's almost always the wrong tone, I'm cool tone, and if I do happen to find BOTH shade and tone (which I've only ever found 2, and have tried almost every foundation from Sephora) then it's hard to find the finish, I have dry skin, so I like a dewy or at most, a natural finish. So I empathise with you.
i feel like drug stores really don’t be understanding this, like they stay in the middle and i know there are a lot of light shades but for a lot of brands like l’oréal , maybeline etc. they don’t make light or dark enough shades. i never find a shade light enough and my closest friends can’t ever find a shade dark enough. it’s time for inclusion :(
Download the appropriate system image for your device below, then unzip it to a safe directory.
Connect your device to your computer over USB.
Start the device in fastboot mode with one of the following methods:
Using the adb tool: With the device powered on, execute:
Using a key combo: Turn the device off, then turn it on and immediately hold down the relevant key combination for your device.
If necessary, unlock the devices bootloader using one of the following methods:
If you are updating a Nexus or Pixel device that is manufactured in 2015 or later (for example, a Nexus 5X, Nexus 6P, Pixel, Pixel XL, Pixel 2 or Pixel 2 XL device), run this command:
For Pixel 2: To flash the bootloader, Pixel 2s boot loader must be updated to at least Oreo MR1s version first. This may be done by applying an over-the-air (OTA) update, or sideloading a full OTA with the instructions on that page.
For Pixel 2 XL only with loader version prior to TMZ20a: the critical partitions may also need to be unlocked before flashing. The unlock can be performed with this command, and should NOT be done on other devices:
If you are updating an older device, run this command:
The target device will show you a confirmation screen. (This erases all data on the target device.)
See Unlocking the bootloader for more detailed instructions.
Open a terminal and navigate to the unzipped system image directory.