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The Worst Beauty Brands EVER For POC!

108937 ratings | 2755252 views
Hello guys! Todays video I'll be talking about some of the WORST makeup and beauty brands for people of color. I am judging them based on lack of diversity and and scarce shade ranges. This video is not intended to maliciously harm the brands but to give feedback on how they can improve for the products they carry. Thumbs up this video if you enjoyed it and subscribe :) Almay (side note: I just realized their slogan is "The American Look", yikes...) http://bit.ly/2hyAwXE It Cosmetics (phenomenal brushes and brow products but complexion stuff needs WERK!) http://bit.ly/2gqrdgj Physicians Formula http://bit.ly/2hjRBG0 Laneige http://bit.ly/2hjPbax What I'm wearing! Coloured Raine Queen of Hearts Palette http://bit.ly/2hgKFsA Urban Decay Mightnight Coyboy glitter liner http://bit.ly/2hkz8sK Beauty Bakarie The Grape Life lip whip http://bit.ly/2gnlEdO Fashion Nova shaggy sweater http://bit.ly/2hjSJcM Hair: The Virgin Hair Fantasy http://bit.ly/2frIS6n D I S C O U N T C O D E S: http://www.Artistcouture.com discount code LABRONZE Jouer Discount! use code JACKIE15 for discount www.jouercosmetics.com/‎ Use code JACKIE for discount on all PUR Cosmetics purchases! http://www.purminerals.com/ 10% off all Nailhur.com purchases! (Where I get all my cute PRESS ON nails! YAS gworl, PRESS ONS!) ♡ use code jackiea for 10% off your total purchase! Use code JACKIE1 and save 15% off all Sacha makeup http://www.sachacosmetics.com/ Makeupgeek - my FAVE inexpensive eyeshadows and pigments http://bit.ly/182WcpL Sigma Makeup Brushes http://bit.ly/1FkFUYl use code JACKIESIGMA for 10% off MUSIC: I've Got A Feeling I'm Falling by Sostenuto. https://soundcloud.com/sostenutohiphop http://creativecommons.org/licenses/b... Music provided by Audio Library https://youtu.be/nPH-a8YTjd4 ______ Casey Calhoun - Classic http://bit.ly/2hhT7Ll ______ Joakim Karud - Canals http://bit.ly/2hhByIs ______ Joakim Karud - Wild Flower https://goo.gl/TAJUFT Wild Flower by Joakim Karud https://soundcloud.com/joakimkarud C O N N E C T W I T H M E: instagram: @jackieaina snapchat: jackieaina facebook: Jackie Aina twitter: @jackieaina B U S I N E S S: For business inquiries please contact [email protected] *Affiliate links are used Changing the standard of beauty, one tutorial at a time :) Phil 4:13
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Text Comments (13431)
Jazzy Spazzy (18 hours ago)
There should be a all dark skin tone foundation set, because there are sooo many basically all white!
Lindsey DiGiulio (3 days ago)
bahahahahha an It Cosemtics ad came on before this
Paige Jersen (3 days ago)
Girl I ain’t gon use any of these products now. Because if my POC sisters can’t use them... then why would I???
Ashley Hoss (4 days ago)
Ooh with the shoes lol. My husband wears a size 15 and we can’t find them ANYWHERE
Youriko san (4 days ago)
Can you imagine if you find it hard... In Montreal it's hell
Its Funnehcake (5 days ago)
When you find out who deep is let me know😂😂😂 tell em sis
Saerah Neddo (5 days ago)
I don’t consider myself dark whatsoever there are many Asians who are much darker than I am, and just people in general who are darker,,, and even some of these shades are too light for me. It’s a shame.
sam (7 days ago)
None of these brands will be getting business from me any time soon unless they expand these trash shade ranges
Lulu Charlene (8 days ago)
Girl when I saw that eye make up😭❤️
Mona-Lisa Brock (9 days ago)
Yo! You killed it in this video sis!
SemiOddBeing (9 days ago)
I wear a 3.5 shoe.....I'M FOURTEEN!!
Your skin in this video tho, how do you make your foundation look so perfect
Fiona1214 (12 days ago)
Her style is SOOO ON POINT!😍
Fiona1214 (12 days ago)
Compares the colour to her keyboard 👏👏 She’s what I aspire to be😍
J.r. Kees (13 days ago)
Holy shit your gorgeous
bella mae (13 days ago)
It makes me so sad like I know this is an old video but it’s such a prevalent issue and I know so many people who struggle with this to the point where they have actual breakdowns over not being able to find products for them and it’s unreal.
Faith Arceo (14 days ago)
Gurrl u so pretty
Almay is trash. Love you sis.
Hey It’s Tay (15 days ago)
As a pale ass Latina, it’s easy to find my shade, but that don’t mean I’m not gonna call people out for lack of diversity and I’m not gonna use brands that lack a shade range.
loverboy (16 days ago)
*clicks even though I don’t use makeup*
myra marion (16 days ago)
Thank YOU Queen JACKIEEEEEEE Thank You so much for pointing this out...nd shout out to those that do recogonize our RICHNESS...💪😍😍😍😍
Christy Beers (16 days ago)
Watching this video at home had my husband asking some questions which led to an interesting conversation. And that made me want to pop up in the comments and say thank you, Jackie (and the many other awesome artist that are different races than me) for opening my eyes to the lack of inclusion and diversity in make up. As a white woman I didn't and still dont/can't experience this issue but I have started to try to be better about recognizing the brands that are guilty of it and not purchasing from them. So this is just a long winded comment to say, "Thank you! You're awesome!"
Hannah Reimer (18 days ago)
Who else is watching this in 2019 and is weirded out by how chill Jackie is 😂 also the missing intro song
Liv Simmons (19 days ago)
Love the scripture, continue to follow Christ! No matter what the world says!
Briana Kelley (20 days ago)
I like lil shade thrownin Jackie! Did I hear you drop a few products in the trash??!? 😆 I definitely WILL NOT be looking out for these brands when they finally catch up! Thanks boo!
Natasha Blakeney (20 days ago)
Patty Mayonnaise and Pepper Anne 😂🤣😂🤣😂.
Cookie Jar at 3AM (21 days ago)
Physicians Formula was like "oh okay dark people are illusions only light people exist"
Cookie Jar at 3AM (21 days ago)
I bought the lightest shade in the Almay Smart Shade. *IT WAS LITERALLY A LIGHT PURPLE AND WHEN I PUT IT ON MY MOM SCREAMED*
Emily Lerman (25 days ago)
this is SUCH a good look
Krista Fletcher (26 days ago)
6:48 oh my goodness, that is sooo bad, I was SHOOK when you opened that
loree tee (28 days ago)
Im convinced its haters who cannot relate giving this video a thumbs down. Get over the differential hate. You cannot make it to heaven with such hate in your heart.
Tara Walker (29 days ago)
Love Lancome!
[Lauren] (1 month ago)
*preach sis, preach*
Kellz Chiba (1 month ago)
I am white as snow. Yet I agree so much with u, because it's hard as hell to find a shade that fits me. Litterally fallen in love with Jackie. The struggle is real.
hi hi (1 month ago)
Yeah but isn't asian companies making shades for asian people..
Haley Marlin (1 month ago)
I didnt have to ask. I saw POC and knew it stood for People Of Color.
Kennedy Richey (1 month ago)
My mouth literally dropped when I saw the physicians makeup😪
Star Moral (1 month ago)
My issue with the 'inclusion in make-up' debacle is the fact that if a company has a small shade range ('cause of the demographics of the US, for example) they don't own up to the fact that they have a small range BECAUSE they're focused on the demographics. *Ya can't claim everyone has a shade with White-Out as your darkest shade*
yvy0503 (1 month ago)
Jackie can you make a tutorial full makeup of the brand Black Opal? Or do you not recommend it? Thanks in advance!
Lara p (1 month ago)
The funniest is in Brazil is worst, almost we don't have black make up
Addy D (1 month ago)
"Pattie Mayonnaise and Pepper Anne." I'm dead.
Actually Waffles (1 month ago)
If your darkest shade could be used to cover up marks on a white wall please stop. Or I guess, please start improving...cause you need a lot of work.
MissNeekoe (1 month ago)
Keyboard color lol
Gillian Boms (1 month ago)
Dang it cosmetics powder is the shade of my face and I’m pale
Amira Maruf (1 month ago)
We need an updated video on this!! Such a good topic that should STAY relevant!!
Akyra3 Hi (1 month ago)
I’m white af and I can wear that almay shade smh
shamsi ruhe (1 month ago)
thank you.
Talima G (1 month ago)
Also wet and wild
BeautyOn Abudget (1 month ago)
It cosmetics powder their darkest shade is like my shade that was a pale or light medium shade!😮😡
ItsmeChristy XD (1 month ago)
I love physicians formula but even when I’m pale in the winter the darkest shade matches me which is kinda odd. They should make a wider shade range.
randomperson8571 (1 month ago)
I don't normally watch makeup videos but I came here for the tea
McK l (1 month ago)
yes! <3 I'm white.. white white... Sour cream white. And sometimes there's brands that don't make foundation light enough so I end up looking like I'm wearing a bad Trump tan even in a "porcelain" shade. So, I'm always hyper aware of the spectrum of color a brand offers. If nearly pure white or pure black is on the menu I'm always ultra impressed.
Gwen Owens (1 month ago)
My goodness you are a gorgeous woman!! ! Thank you for your honesty and being so open. I thought there was bias out there in the make-up world, but until you lay it out there like this, I just had no idea JUST how biased and racially motivated. Thank you for saying all of this so clearly and plainly. I truly hope that make-up companies are listening!
Kate Okun (1 month ago)
can we have an updated version of this?!?!
Ayisha Hyppolite (1 month ago)
Absolutely adored this look 💜💜💜
Sally Shoaf (1 month ago)
almay and physician's formula are hypoallergenic brands too
Mary Treaty (1 month ago)
I have the exact opposite problem I'm so white I add 3parts white face paint 1 part porcelain foundation and its still to dark
A Janine Pretty (1 month ago)
BEST YOU TUBE VIDEO ON THE NET....I love you and YESSSS boo boo, I'm subscribed...YOU ROCK😎
Sadee Regian (1 month ago)
Lol feeling the shoe comparison especially since I’m an 11 😓
PrettyGreenGoat (1 month ago)
Every time a company's darkest shade is called "medium" something it's like they're basically saying that they know they could be making darker shades but just choose not to.
Elizabeth Alexander (1 month ago)
Roast tarte sis
marenaleeplusthree (1 month ago)
If I could I’d make a makeup brand that only makes foundations, concealers and powders. There would be 50 light shades and 50 deep shades. Every undertone, finish etc. EVERY MOTHER F****N BODY WOULD HAVE A SHADE! NOBODY WOULD EVER BE LEFT OUT!
Georgia Stynes (1 month ago)
Omg I just looked up physicians formula in 2018 and they don't do anything above even light in most products and if they do they only go to medium STILL
Royce Yimbo (1 month ago)
At 6:55....is that a joke...like forreal forreal? That’s the MATCHING powder?
Cathrine Mamosadi (1 month ago)
I died at every how?😂
Beth Woodell (1 month ago)
I'm surprised you didn't call out Benefit. I'm white, but have noticed their foundations also don't go very dark at all. They've been getting better over the years, but not nearly deep enough to cover all women.
Erzu Freedom (1 month ago)
So my mind is currently being blown right now from finding all of these black owned cosmetic lines and other businesses. The brands like Black Opal and Black Radiance that I’ve been a fan of in the past are actually owned by caucasian men and women. More specifically, Caucasian men (mostly men) and women who actively go out of their way to make other MAINSTREAM and MORE AVAILABLE brands like IT Cosmetics and Physicians Formula to completely neglect Black skintones. My brain yo…
Jess Turk (1 month ago)
Well you right but people forget that albinos have trouble too. Like there aren’t shades dark enough, but there aren’t shades light enough either. Some of us are as white as paper, but brands like making all those in between shades if you get me. They’re mediums, but they don’t have the deepest or the lightest shades they should.
Ms. Pineapple (1 month ago)
I totally agree. Thank u for letting these bitches know
Marinelife7 (1 month ago)
I have extremely dark circles under my eye genetically and the it bye bye undereye concealer is the best coverage I’ve ever had they need to expand it
Marinelife7 (1 month ago)
I’m a 9 through ten (depending on brand) and I’m always special a wide size and I never find shoes that don’t kill me
Marinelife7 (1 month ago)
I know I’m definitely not an authority but I always pictures “dark skin” as like nyma tang dark and you as medium on a scale of black tones, but idk
You so hit the nail on the head...I hate shoe shopping because I am a size 11. So in I go in a shoe store before I get too emotionally attached to a shoe I have to check sizes. Thank you for that...also totally agree with you about Almay
LeaGoesWild (1 month ago)
The it cosmetics powder had me shook. "Rich" would fit my complexion...and I'm as white as paper 🤦🏻‍♀️🤦🏻‍♀️🤦🏻‍♀️
Samantha Holder (1 month ago)
but them two shades, patty mayonnaise and pepper anne!
Vish (2 months ago)
This woman speaks the truth
Adel Black (2 months ago)
It doesn't look like it's going to be a match for me but my keyboard how ever..... Roflmmfao. I'm dead 🤣🤣🤣
Cherisse Fernandes (2 months ago)
Can we also talk about how Cle de Peau??? and how their DARKEST shade is meant for someone like Bella Hadid???
Lindsey Taber (2 months ago)
But why shouldn't you be able to ask to be included? It's makeup and there are so many skin tones not represented. There SHOULD be inclusion.
Suelynn Cartagena (2 months ago)
Physicians formula is TERRIBLE in all aspects
Shonna Du (2 months ago)
Almay who? I think I used to hear about this brand when I was a kid and now it’s basically one of those brands that’s just widely known it’s only for a couple white grandmas.
Taelored Kookie (2 months ago)
I don’t have enough confidence to do makeup
Waddup G (2 months ago)
Regarding Korean face products, a lot Korean women use foundation that's lighter than their skin tone. But I guess not everyone wants to lighten their skin, and also foreign consumers are getting into Korean makeup.. so it would be wise for them to make some darker shades. I do agree with that. Etude house has released some darker foundation shades!! It's not a huge range but I think it's a step in the right direction:)
Charlene Smith (2 months ago)
And I do agree with you that we do come in a wide range of chocolate wonder, hopefully they will eventually go even darker for our darker sisters!
Charlene Smith (2 months ago)
Jackie, Jackie, Jackie ....It also has Rich Honey which is darker than Rich and then they have Deep...check them out baby girl lol
TheKoyn (2 months ago)
The shoe size comparison is a perfect way to describe why we're complaining about no shade inclusion in these makeup brands
Girl Nextdoor (2 months ago)
Deep for who ?🤣🤣🤣🤣
Jenna Wilemon (2 months ago)
It cosmetics doesn’t have anything for pale people too. I’m so over it
bumble beeswax (2 months ago)
I am really, really light and couldn't find foundation in my skin tone. This changed a lot in the last couple of years. But here in Europe, you hardly see any dark colours at all. Especially not in drug stores. This definitely has to change. I am happy that I finally get to buy stuff that suits my skin but still pissed that not everybody gets the chance.
ESP Daniella (2 months ago)
This makeup and hair look is giving me SOOOOO MUCH LIIIFFEE
boopy owo (2 months ago)
lmao
Jasmine Q (2 months ago)
love you lol
Meah Khrysteana (2 months ago)
She said " but my keyboard however. ..." 🤣🤣🤣🤣🤣🤣🤣🙄
Anna Kate Vinciguerra (2 months ago)
6:52 I'm mostly Irish and pale as hell, and that rich shade is my normal shade. 8:08 that is my shade in summer. 8:14 that is also literally my summer shade!
Victoria S. (2 months ago)
I’m Hispanic, and it is so hard to find a shade that isn’t too dark or too light. I use 90% drugstore makeup and it’s so hard to find a good shade. I use shade 128, I think it might be just a tad bit too dark!!
Fre sha Va ca do (2 months ago)
So I was at target and I was looking at the black radiance brand and I wAs going to try there bronzer and gurrrrl the bronzer was freakin the shade of that it powder
Fre sha Va ca do (2 months ago)
The almay one I’m mixed but the Almay one is my concealer shade
Lisa H (2 months ago)
I’m super fair and honestly I a 100% agree with her. Why the fuck do a get to have 4 shades that correspond to my skin color when people of color get one or no option most of the time 🙄 it’s a disgrace and a stupid business move because they are ignoring tones of potential clients that could buy their products. I honestly don’t believe the excuse that brands use saying making darker shades is harder. Sounds like BS to me.
Baylee Ryanne (2 months ago)
I love this makeup look
Indrias Rosmeifinda (3 months ago)
@6:50 the fuck... even I’m darker than that. And I’m Asian....... 🤦🏻‍♀️😑😩

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