Hello guys! Todays video I'll be talking about some of the WORST makeup and beauty brands for people of color. I am judging them based on lack of diversity and and scarce shade ranges. This video is not intended to maliciously harm the brands but to give feedback on how they can improve for the products they carry. Thumbs up this video if you enjoyed it and subscribe :)
Almay (side note: I just realized their slogan is "The American Look", yikes...) http://bit.ly/2hyAwXE
It Cosmetics (phenomenal brushes and brow products but complexion stuff needs WERK!) http://bit.ly/2gqrdgj
Physicians Formula http://bit.ly/2hjRBG0
What I'm wearing!
Coloured Raine Queen of Hearts Palette http://bit.ly/2hgKFsA
Urban Decay Mightnight Coyboy glitter liner http://bit.ly/2hkz8sK
Beauty Bakarie The Grape Life lip whip http://bit.ly/2gnlEdO
Fashion Nova shaggy sweater http://bit.ly/2hjSJcM
Hair: The Virgin Hair Fantasy http://bit.ly/2frIS6n
D I S C O U N T C O D E S:
http://www.Artistcouture.com discount code LABRONZE
Jouer Discount! use code JACKIE15 for discount www.jouercosmetics.com/
Use code JACKIE for discount on all PUR Cosmetics purchases! http://www.purminerals.com/
10% off all Nailhur.com purchases! (Where I get all my cute PRESS ON nails! YAS gworl, PRESS ONS!) ♡ use code jackiea for 10% off your total purchase!
Use code JACKIE1 and save 15% off all Sacha makeup
Makeupgeek - my FAVE inexpensive eyeshadows and pigments
Sigma Makeup Brushes http://bit.ly/1FkFUYl use code JACKIESIGMA for 10% off
I've Got A Feeling I'm Falling by Sostenuto. https://soundcloud.com/sostenutohiphop
Music provided by Audio Library https://youtu.be/nPH-a8YTjd4
Casey Calhoun - Classic http://bit.ly/2hhT7Ll
Joakim Karud - Canals http://bit.ly/2hhByIs
Joakim Karud - Wild Flower https://goo.gl/TAJUFT
Wild Flower by Joakim Karud https://soundcloud.com/joakimkarud
C O N N E C T W I T H M E:
facebook: Jackie Aina
B U S I N E S S:
For business inquiries please contact [email protected]
*Affiliate links are used
Changing the standard of beauty, one tutorial at a time :)
I always see a false equivalence with "well black owned brands like Iman's don't cater to light skin so why should X brand?" Like there are light skinned POC who still have shade matches in POC targeted brands.
I am neon white. I still find products in brands like Black Radiance that can fit my skintone. Get your shit together, brands.
(Almay targets older women btw)
i've seen you everywhere and i just started watching you but i love the fact that you just give no fucks and keep it real. we all know a bunch of beauty gurus and other youtubers just say what they have to for that coin 👀.
Worst make up brand 😂😂...than you haven't tried Lakme...which is basically Sephora for India.....it has literally 5 shade in a country where people are brown and its 4 shade are light😂😂😂...can't relate
YES! Almay is 🚮🚮🚮 I am a light to medium olive tone Latina and I remember trying Almay way back in high school 20 years ago, it was the most orange makeup ever! they don't even make their so-called tan skin tones for people with naturally tan skin, it's that fake orange white girl tanning booth tan.
And I noticed that about It cosmetics too. Thought I was tripping and maybe I wasn't finding them in the correct place in the store, because there's no possible way that that display could be right. Everyone rants and raves about their CC creams and blah blah blah, so I wanted to try them. But it was clear they had the same orange range that ignored the undertones of us REAL tan folk. This is my experience as a Latina, can't imagine being a brown skinned African American. So ridiculous!
I hate when brands are like it's too hard to make this formula with more pigment like ffs learn how then?? Figure it tf out?? Everyone needs their shade. Instead of 50 shades of ghost (which I get) how about diversifying.
I don’t consider myself dark whatsoever there are many Asians who are much darker than I am, and just people in general who are darker,,, and even some of these shades are too light for me. It’s a shame.
It makes me so sad like I know this is an old video but it’s such a prevalent issue and I know so many people who struggle with this to the point where they have actual breakdowns over not being able to find products for them and it’s unreal.
Watching this video at home had my husband asking some questions which led to an interesting conversation. And that made me want to pop up in the comments and say thank you, Jackie (and the many other awesome artist that are different races than me) for opening my eyes to the lack of inclusion and diversity in make up. As a white woman I didn't and still dont/can't experience this issue but I have started to try to be better about recognizing the brands that are guilty of it and not purchasing from them.
So this is just a long winded comment to say, "Thank you! You're awesome!"
My issue with the 'inclusion in make-up' debacle is the fact that if a company has a small shade range ('cause of the demographics of the US, for example) they don't own up to the fact that they have a small range BECAUSE they're focused on the demographics.
*Ya can't claim everyone has a shade with White-Out as your darkest shade*
yes! <3 I'm white.. white white... Sour cream white. And sometimes there's brands that don't make foundation light enough so I end up looking like I'm wearing a bad Trump tan even in a "porcelain" shade. So, I'm always hyper aware of the spectrum of color a brand offers. If nearly pure white or pure black is on the menu I'm always ultra impressed.
My goodness you are a gorgeous woman!! ! Thank you for your honesty and being so open. I thought there was bias out there in the make-up world, but until you lay it out there like this, I just had no idea JUST how biased and racially motivated. Thank you for saying all of this so clearly and plainly. I truly hope that make-up companies are listening!
If I could I’d make a makeup brand that only makes foundations, concealers and powders. There would be 50 light shades and 50 deep shades. Every undertone, finish etc. EVERY MOTHER F****N BODY WOULD HAVE A SHADE! NOBODY WOULD EVER BE LEFT OUT!
I'm surprised you didn't call out Benefit. I'm white, but have noticed their foundations also don't go very dark at all. They've been getting better over the years, but not nearly deep enough to cover all women.
So my mind is currently being blown right now from finding all of these black owned cosmetic lines and other businesses. The brands like Black Opal and Black Radiance that I’ve been a fan of in the past are actually owned by caucasian men and women. More specifically, Caucasian men (mostly men) and women who actively go out of their way to make other MAINSTREAM and MORE AVAILABLE brands like IT Cosmetics and Physicians Formula to completely neglect Black skintones. My brain yo…
Well you right but people forget that albinos have trouble too. Like there aren’t shades dark enough, but there aren’t shades light enough either. Some of us are as white as paper, but brands like making all those in between shades if you get me. They’re mediums, but they don’t have the deepest or the lightest shades they should.
Download the appropriate system image for your device below, then unzip it to a safe directory.
Connect your device to your computer over USB.
Start the device in fastboot mode with one of the following methods:
Using the adb tool: With the device powered on, execute:
Using a key combo: Turn the device off, then turn it on and immediately hold down the relevant key combination for your device.
If necessary, unlock the devices bootloader using one of the following methods:
If you are updating a Nexus or Pixel device that is manufactured in 2015 or later (for example, a Nexus 5X, Nexus 6P, Pixel, Pixel XL, Pixel 2 or Pixel 2 XL device), run this command:
For Pixel 2: To flash the bootloader, Pixel 2s boot loader must be updated to at least Oreo MR1s version first. This may be done by applying an over-the-air (OTA) update, or sideloading a full OTA with the instructions on that page.
For Pixel 2 XL only with loader version prior to TMZ20a: the critical partitions may also need to be unlocked before flashing. The unlock can be performed with this command, and should NOT be done on other devices:
If you are updating an older device, run this command:
The target device will show you a confirmation screen. (This erases all data on the target device.)
See Unlocking the bootloader for more detailed instructions.
Open a terminal and navigate to the unzipped system image directory.