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How To Find Your Brand Voice | Keep Your Brand Consistent On Your Website

284 ratings | 4408 views
This video will give you some tips for finding your brand voice and writing the copy across your website, social media, blog, online shop, etc. Doing these exercises will help you to create a consistent brand voice across everything that your brand does. Can't wait to hear your brand words in the comments! Thanks for watching! Please subscribe ▸ https://www.youtube.com/hollycasto WHAT'S NEXT: ▸ check out my blog | http://hollycasto.com ▸ sign up for my weekly emails | http://eepurl.com/cj-F_b FOLLOW: ▸ twitter | http://twitter.com/hollycastoblog ▸ instagram | http://instagram.com/hollycastoblog ▸ pinterest | http://pinterest.com/hollycastoblog HC DESIGN: ▸ work with me | http://work.hollycasto.com ▸ my shop | http://shop.hollycasto.com MY FAVES: ▸ my camera | http://amzn.to/2gDoLPB ▸ online store packaging materials | http://hollycasto.com/packaging ▸ etsy - open a shop + get 40 free listings | http://etsy.me/1QIHcRk ▸ shopify - try for free for 14 days | http://bit.ly/1R5hebt ▸ printful - for order fulfillment + shipping | http://bit.ly/1N6nTvQ ▸ quickbooks - for simple bookkeeping | http://bit.ly/22KBbIG ▸ squarespace - for starting a blog or website | http://bit.ly/1i0Rbjp ▸ canva - free graphic design website | http://bit.ly/1fqI5sq DISCLAIMER: ▸ This is NOT a sponsored video. ▸ Some affiliate links are used, which means that I earn a small commission if you click the link and make a purchase.
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Text Comments (20)
Music Letters (5 months ago)
Humble Honest Hinnocent :-)
Daniel Eke (5 months ago)
Great tips. And you have great personality.
Luxus Häuser (7 months ago)
Hi Holly. Nice video. We would trust your comments about our brand, it's luxus-hauser.com
Coralie Hentsch (11 months ago)
Really great video with awesome and clear advice, thanks!
Emco Vebe (1 year ago)
This is realy helpful! I've had other people try to explain this to me, and that often made me feel like I'm expected to do math (wich I've n-e-v-e-r been able to do no matter how hard I tried....). Hopeless. But now it feels like this is something I can actualy do! Thanks!
Meghan Chomut (1 year ago)
Loved this video! I am working ON my business instead off IN my business on Fridays and this is my task for tomorrow :)
Holly Casto (1 year ago)
awesome!! thanks Meghan!
jazmenja (1 year ago)
I recently subscribed and have watched almost all your videos! Love them! They are to the point and makes alot of sense. I struggle with being consistent in something. I'm great at so many things, a "Jane" of all trades, and I can't seem to stick to a Niche. I'm in the process of starting my handmade business, I can't even find my brand voice, I'm such an eclectic individual lol, I need help.
Eclectic Alu (1 year ago)
Very helpful! Thank you!
Clouded Ideas (1 year ago)
Oatly (dairy free milks) are another good example, they are casual yet informative in their advertising and branding. Love these building a brand videos, keep them coming! :)
Holly Casto (1 year ago)
yes great example!
M. Sheridan (1 year ago)
You alway provide us with such helpful and incredible information, great tips, thank you!
Holly Casto (1 year ago)
thank you for your support!!
Knittedhome (1 year ago)
Great tips! One thing I've learned this past craft show season is that my products do WAAY better at "Vintage Markets" (that just sprang up on my radar in the Midwest/Ohio area) than they ever did at Craft Shows. And I've had a hard time getting into bigger craft shows like, "urban" and "modern" type shows, so perhaps that is part of the reason... So with that ^ in mind, my (working) brand words are - Vintage-Inspired - Family-Durable (does that make sense? I need a better synonym...) - Classic/Contemporary (which sounds better? Timeless?) I need to re-niche.... lol.
Angie Carlotta (3 months ago)
Learned a lot , thx My words for my jeweled mix-media art. Trendy, Showcaseing, , bold, unique
Knittedhome (1 year ago)
timeless it is! Haha. I'm trying to lean more toward "durable luxury for family living/lifestyle", aka, that pretty Pinterest looking house/outfit with the longevity of handmade.
Holly Casto (1 year ago)
great brand words!! maybe everyone can weigh in on their opinions. I see classic and contemporary as sort of opposites. I like timeless better! and maybe something like "everyday" for the family / durable. As in...stuff you can use everyday in your family / day-to-day life?
Holly Myhro (1 year ago)
This is such great advice and extremely helpful. Definitely will come back to this video when I start putting together a website. 😊
Holly Casto (1 year ago)
thanks Holly! :)
Freddy Jones (1 year ago)
You by far are the best looking,how to video person on youtube.Most channels i watch folks either are missing teef or are running from the police while filming. Yours is calm and wholesome .keep up the good work.

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