Disruptive marketing may not be what you think it is. In a time where companies need to differentiate themselves more than ever, sales, marketing and communication teams need to find new ways to reach their users and customers. Disruptive ways.
Yet it's inefficient to use disruptive technologies and tools if they serve no real value for the customer. or use them in a way that does not respect the context - your brand might suffer from it.
In his speech “UNDISRUPTED - Making Sense Of Disruptive Marketing”, keynote speaker Alessandro Perta talks about how to think about disruptive marketing, and how to apply it in your day-to-day marketing and communication efforts. He explains how values, helpfulness and truthfulness, when put in the right context, will make your brand or company win in the long run.
▶ Interest for VR over time: https://bit.ly/vr201809
▶ Search on mobile: https://bit.ly/smartphonesearch
▶ Time spent on social media: https://bit.ly/socialtime2017
This keynote speech was recorded on October 4, 2018 @ ING Marnix in Brussels, Belgium for the Bachi, an association bringing together companies in the over-the-counter drug industry and health products sold in pharmacies.
As the health care and pharmaceutical industries are going through a period of disruption when it comes to marketing, communications and legal framework, a change is needed to reach the customer in new helpful and truthful ways. The symposium was about this fascinating topic with speeches by Olivier De Raeymaeker (CEO @ Le Soir), Koen Delvaux (CMO @ Joyn), Awie Erasmus (Strategy Director @ Ogilvy & Social.Lab Brussels), Pieter Paepe (Attorney-at-law & @ Astrea), and yours truly.
Introductory speech by Marc Gryseels (Managing Director @ Bachi) and moderation by Jan Van Parijs (Medical Journalist).
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